Music is undoubtably a powerful tool in helping boost our mood. Extensive research has been carried out on the benefits of listening to music for our general health and mental wellbeing. When music is utilised as business tool in the context of commercial spaces, such as bars, restaurants, cafes and shops, it can also have a positive effect on the way customers buy products. Good music = happy customer = increased sales.
Music for business should be used as an important marketing tool that helps define the brands identity in the same way their products do. You can learn a lot about an individual just by asking them what their favourite style or genre of music is, the same logic applies to a brands choice of music in their commercial space; business playlists are used as a communication method to their target audience by telling the consumer ‘we know what you like music wise, here’s some of our products you may also like’.
The choice of music played can engage customers and give them a sense of connection to the brand. Discovering an artist or song whilst browsing a shop or stopping by a coffee house can subconsciously provide the customer with an association between brand and music, especially if that song ends up on their Spotify playlist - only strengthening the link when they remember where they heard that song for the first time.
A good sound system can project an image of quality onto customers. Excellent bass response from speakers promotes feelings of being well looked after by the business. Customers would be more inclined to think the product they’re about to purchase is of good quality if the speaker system is sounding great. Ever noticed how tinny the speakers sound in pound stores or other low priced establishments compared to businesses on the other end of the scale? Just stepping foot into MEATliquor in Brighton allows for the warm, psychedelic interior to greet you tenderly with an air of mystery; only enhancing the quirky dining experience. The music and excellent quality sound system is an extension of the interior design, complementing one another, giving the feeling that this place really knows their food.
Studies show that a customers perception of time can be reduced whilst listening to music in a queue, whether that be virtually or physically stood in a line. Occupying a customers ears with graceful tunes can have an affect on their overall experience when used in the right way. The same ideas also apply to staff in their workplace; music can increase productivity, just make sure the playlist is rotated every now and then to avoid driving staff insane.
At Interphase AV, we specialise in designing sound systems for your commercial space and can also provide a playlist suitable for connecting your customers to your brand. Get in touch for a free quote.
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